The SWord for freedom

At its core, Honda is a rebellious and alternative company. It is reluctant to follow the mainstream and disdain to play the second best in the market in order to be safe. However, its success is not inferior to Toyota whose personality is quite different. Since 2002, Honda's operating income has increased by about 40%. Not only that, its operating margin of 7.3%-9.1% is also rare in the automotive industry. A report released by Honda on January 30 this year showed that In 2007, its global production and sales both set a new record. Among them, the sales of automobiles reached 3.767 million and the sales of motorcycles reached 13.476 million, with year-on-year growth rates of 6% and 7% respectively. The lean manufacturing and the spirit of continual improvement process are considered to be the key to Toyota's success. So, what are the underlying factors of Honda's success? Honda / Acura was my favorite auto brands Mountain climbing from the best route It sho...

Last month, colleagues from the United States visited and I met a designer, Rich, and we got along very well. I received an email from him recently, which touched me very much. 　

I printed a sticker on my car. The Chinese word "天佑中華 汶川加油" means "God Bless China, Wenchuan cheer up" Yesterday was still groggy, so nothing could be added. I watch TV these days than I do a year. I haven't played any games, and the web pages I see are black and white, which is very unaccustomed. However, more than 40,000 people have died. They can no longer play games and can no longer browse the web. And we were just disabled for three days. I even think happiness is sinful. Wenchuan hurt, mourning the country. https://en.wikipedia.org/wiki/2008_Sichuan_earthquake